Blog 1 – MLS’ use of fan engagement on social media

What is the secret behind the MLS’ social media team?  With so much interest upon the MLS from experts, they were hardly surprised when the MLS won ‘Best in Sports Social Media’ at Sports Business Awards 2018 (Fisher, 2018). As the MLS has continued to increase its fan engagement outside of traditional media outlets and … Continue reading Blog 1 – MLS’ use of fan engagement on social media